Turn the Lagos shop into the counter where a business gets branded, online, and protected in one visit. Print is the front door; digital + security is the recurring money; Pejji is the ladder up. Every service is a checklist a trained staffer runs while our systems do the back, which is what makes it copyable to the next storefront.
They feed each other. That loop is the whole play.
Tiered bundles sold at the counter: print + digital in one shot. Prices are EXAMPLES to set with Salami against real print costs.
Get-them-online, no print. Google Business Profile setup + WhatsApp Business + catalog + a digital business card / link page + one QR. The easiest yes for any SME.
A print starter (business cards + flyers) + everything in Online Starter + social accounts set up and branded (with the matching profile art printed). The core package.
Full print pack (cards + polymailers + branded tees + pens) + full digital + payment setup + the "Protect your accounts" service + a one-page Pejji website. The whole identity, done.
Ladder logic: Online Starter → Brand + Online → Full Brand → full Pejji website + Securva. Always leave the next rung visible.
Lowkey, high-demand, staffer-deliverable off a checklist. Prices are EXAMPLES to confirm.
| Service | Example price | Note |
|---|---|---|
| Google Business Profile setup + verify | ₦15–25k | Show up on Maps. Every local biz needs it. |
| WhatsApp Business + catalog + auto-replies | ₦10–20k | NG runs on WhatsApp. |
| Payment setup (Paystack / Moniepoint / pay-by-QR) | ₦10–15k | E-payments booming. |
| Business email (you@theirbrand) | ₦10–15k + sub | Instant credibility. |
| Social setup + branded profile art (printed too) | ₦15–25k | Setup, not management. |
| Digital business card / link-in-bio page | ₦15–30k | Entry rung before a full site. |
| QR codes (menu / payment / catalog / review) | ₦5–10k + print | Design + print + wire it up = your edge. |
| 🛡 Protect your accounts (Securva-lite) | ₦20–40k | See below. Highest ceiling. |
| Recurring: Google Business + social management | ₦25–60k / mo | Where the real money is. |
"Protect your business accounts." NG SMEs get their IG / WhatsApp / bank hacked constantly. A simple lockdown (2FA everywhere + a password manager + account-recovery setup + a basic privacy/NDPA check) is high demand, a staffer runs it off a checklist, and it is Securva's entry point at street level. Walk-in SME today, Securva audit client tomorrow. It is also the exact governance you use on your own business (below), so you sell what you practice.
TTA prints referral flyers cheap and drops them in neighbouring shops (or gives them a small referral cut) = a lightweight local network feeding the counter. Sell the print packages to those neighbours too.
Young, digitally-native, reliable, a people-person who lives on WhatsApp + social. Not a techie, you do not need one. Our checklists carry the technical depth.
Expand the existing social-media girl into the role first: she is already digital + on board. Add the setups to her plate = one person, more services, more pay for her, no new hire. Prove demand, then hire a dedicated rep once volume justifies.
Commission-heavy: a small base + a cut per service sold/delivered. Motivates selling, keeps them a contractor (no minimum-wage / employee overhead), and scales with revenue. Minimum wage binds only 25+ employee firms; contractors are outside it entirely (confirm specifics with the NG accountant).
Delegating operation is not handing over the business. The phone is a terminal she works from; you keep the keys. Bake this in from day one.
This is the same "protect your accounts" service you sell, applied to yourself first, and it becomes the SOP for every future storefront staffer.
Where this is headed. Vista (formerly Vistaprint) is the billion-dollar proof of this exact model. It shows us both the roadmap and, more importantly, where we out-position them.
Print + branded merch (VistaPrint) + a DIY design app (VistaCreate) + pro logo/web design (99designs) + websites (a Vista x Wix partnership) + email marketing, hosting, domains and digital marketing.
Print + merch = their VistaPrint; Pejji = their Vista x Wix, except ours is custom-built not a rented Wix template; brand kits = their 99designs; our digital-services menu (section 3) = their digital layer.
Endgame: Vista, but with a face, a shop, a security team, and actually in Nigeria and the diaspora. The phases below build toward exactly this.
Spend lean, let early revenue fund the next phase. Figures are rough NG estimates to confirm.
| Phase | Focus | Spend (one-time / recurring) | Funded by |
|---|---|---|---|
| 0 • Foundation this week |
Dedicated work phone; set up all business accounts (Google Business, WhatsApp Business, Meta, payment, password manager) under your ownership; print the in-shop pack in-house. | ₦150–250k one-time (phone) + materials. Accounts = free. Email/pw-manager = small monthly. |
Your funding (tracked as your director's loan). |
| 1 • Switch on weeks 1–4 |
Tracked QR + in-shop pieces live. Start offering the packages + digital services at the counter. Girl earns commission. Weekly reels (we produce, free). | ~₦0 new. Commission is paid out of the revenue it generates. | Self-funding from first sales. |
| 2 • Prove + optimize month 2–3 |
Tune package pricing, add the recurring management plans, optional counter screen/tablet for the demo loop. Vista step-up: begin the online CATALOG + ordering storefront (Pejji-built) = our Vista storefront. | Optional ₦80–150k (tablet) if wanted. Recurring plans start earning. | Reinvest early revenue. |
| 3 • Scale + hire month 3+ |
Hire a dedicated digital-services rep (contractor/commission) so the girl focuses on content. Expand the neighbour-shop flyer network. Vista step-up: add self-serve design templates + recurring digital-marketing services (email / social / SEO / ads). | Commission-based (revenue-funded). Laptop only if page-work demands it (likely still backend). | Proven revenue. |
| 4 • Replicate later |
Use these SOPs + this budget as the template for storefront #2. | Per new storefront, same lean Phase-0 shape. | The engine pays for the next one. |
Then I build the staffer's click-by-click checklists for the top 3 services + generate the tracked QR.